After ‘Become a Fan’ changing to ‘Like’, Facebook now has a plan which infiltrates the entire web space. Facebook has introduced social plugins and personalized web tools to be used across the internet.
What happens exactly?
According to Facebook, a plethora of ‘like’ and ‘recommend’ buttons have been introduced for the web. So, any website implements these buttons and users can click on them to prove that they are interested. This information gets recorded and when your friend visits the same site, he/ she can see that you have ‘liked’ it.
Also all these activities get recorded on your activity feeds and friends can see a consolidated list on FB. read more
Walk up to Frankies, pay him Rs. 30/-, he will get you a non veg roll. If you like the food, you will go back. You are certain to tell your friends about the place. Next time they are around they are sure to try it out.
Your restaurant business works very similar to this. People pay for food and of course for the experience. They share their experiences with their friends, the conversation that they had with your restaurant. Experience becomes a conversation.
Social media is about interactions. It’s a one to one conversation that has the ability to generate many to many conversations amongst a group of friends and online buddies, a trusted community. read more
The Facebook fan page functionality has been altered. From now on ‘Become a fan’ is extinct and instead pages will have ‘like’ in its position.
Basically, the wording has a Twitter-isque connotation where if you want to follow a particular brand’s news feeds, you ‘like’ the brand’s page.
Twitter has come up with a new business model after 4 years of existence – the “promoted tweets” feature. According to this feature certain tweets will act like ads and will be displayed on search results with a different background. read more