The first and foremost point to be noted before employing Social Media to promote your event is that none of this will happen overnight. It involves a deeply researched process and is not just used to combat lagging attendee numbers. So, have a planned outlook and start activities weeks prior to your event
Twitter has recently updated its ‘Trending Topics’ algorithm. So, starting May 14th, your Twitter sidebar and homepage only lists the ‘latest’ and the ‘hottest’ topics on Twitter
What exactly is it?
Earlier, Twitter used to categorize something as a trending topic when the term was consistently popular. But, Twitter has now changed and ‘Trending Topics’ reflects keywords and categories that are currently ‘trending’ and not necessarily popular in the past. So this gives rise to any breaking news automatically becoming trending. read more

TiE and the Tourism Dept of AP organized the biggest gathering of entrepreneurs and investors in the travel trade. We managed their social media presence and promoted the event on the online medium. read more
According to Twitter’s latest updates ‘Tweets are going to be the newest quotes!’
What is it actually?
Until now if you had to quote a particular tweet, you had to take a screen shot or go by the regular copy-paste routine. So, Twitter has launched something called the ‘embeddable tweets.’ So, according to this, you can embed tweets into your website or blog conveniently without going by the tedious screen shot routine.
So, basically twitter will give you an HTML code and you just have to use it on your webpage and viola, you will have something like this on your site!

