We have our own stall at the ITsAP Software Products’ Showcase and Awards – March 12th 2010 @HICC Madhapur. We are very excited about it and looking forward to meeting all of you there. So, do register yourself for the event here.
“ITS YOU” … NOT your company …NOT your product which your customers buy ! Throughout the workshop Bill stressed upon this very simple but very important point effectively with some really good captivating stories from his social and professional life.
Branding yourself is so essential in today’s world where everybody is closely connected. I realized the importance of this in the tough way, after loosing couple of clients just because I did not make the right first impression. This has been one of my most important learning’s as an entrepreneur.
Key to mastering self-marketing is to perfect an eloquent and descriptive introduction of yourself and your position. This strategic tool, commonly known as the “Elevator Speech,” can be your best approach in professional networking situations and those rare moments when opportunities arise to create strategic new allies.
I recently got to know about the event “Pitch yourself” which basically helps entrepreneurs brand themselves in a way that we make right impressions the first time. We are all very excited and looking forward for this event.
Being a startup we are always at shoestring budget and going for a paid event like this always needs a second thought. Thanks to “Meraevents” we got the tickets at a good 30 % discount. Now that’s a good deal.
If any of these #hashtags apply to you #hyderabad, #startup, #entrepreneur, #bd, #social media, this is one event you should not miss. We are going to be tweeting throughout the event with a #pitchyourself.
Here are the event details.
About the event : “Pitch Yourself ” – Spend 8 hours to know the value of 30 seconds
When is it Happening : 19th Feb @ Taj Banjara, Hyderabad
Who is talking : Bill Faust
http://www.youtube.com/watch?v=nPurMDzZCy4
He also authored a bestseller “Pitch Yourself”
Promotions
Meraevent gave us this promotional code to all our readers which you can use it during registrations to avail 30% discount.
Promotional Code : hWk9fa
How to attend :
You guys can register yourself to the event here and don’t forget to use the promotional code.
http://www.meraevents.com/Events/KRD_Vision/14
I always thought it was strange that none of companies we worked with ever talked to their employees about their social media activity.Its amazing how many companies are talked about online by their employees and so they could be a part of their online branding and reputation management efforts.
Do you have anyone in your company who’s a guru on twitter, facebook, youtube or blogging? Don’t ignore it- analyze whether you can harness their expertize to help you achieve your business goals.
Check out an interesting presentation from Social Fresh.
Yes we are going! We are really excited about this event. We are big fans of TED talks and now TEDx has come to Hyderabad!
The Event has a very interesting line up of speakers including Nagesh Kukunoor, Karuna Gopal, Dr Sunitha Krishnan, Sharat Chandra, Smitha Madhav, Sarath Guttikunda, Prof. D Balasubramanian and many more!
Find out more on TEDxHitechCity Website – http://tedxhitechcity.com
Definition: Web strategy is translation of the organizations objectives into a web implementable set of activities.
For a business/product to be successful online it has to successfully talk to all the aspects of the web ecosystem. It has to answer ‘who’, ‘what’,'when ’s ‘ of the market.
As a part of our market research activities, we were evaluating the customized t shirt market scenario in India. Online t-shirt selling websites are a huge successful in the US and lot of these models are being adopted for the Indian market as well.
After two months of conceptualizing and developing an online health magazine for a Canadian client, we have finally launched beta version of the site – http://strive-magazine.com. The site was developed in Drupal CMS (http://drupal.org). The magazine covers proper nutrition, profiles on local athletes, sports, events & even fitness training around Canada.
Lately the number of enquiries we get for web strategy consulting have increased and I guess its a lot to do with people starting to realise that development / technology is very much secondary compared to coming up with a proper focus, identity and the marketing approach for their brand. For most of them though the realization has come little late and have already spent a lot of money into the development phase and it gets really difficult to go back rework the approach.
Certain minimum things need to be done before you head into the development phase -
1. Clearly identify your target audience - the cliche – but then this is seldom done properly ( some amount of Pshychographic analysis helps a lot in designing and conceptualizing the features )
2. Talk to your target audience – call/email/scrap a minimum of 5 people you know and get an honest feedback.( you will realize that a lot of things you have assumed about your audience is way off the mark )
3. Identify the core values of your brand- helps you in coming up with the features or rather removing unwanted features.
4. HAVE A PLAN! ( identify clearly the features for phase I, phase 2 etc , the marketing plan and put in place mechanisms to communicate with your customers – can be email news letters, launch page, blog etc )
5. Do mockups/wireframes – come up with detailed mockups of key pages in your site. ( these can be done on a piece of paper or on a ppt . This gives you a feel of your site and the workflows)
6. Get the visual design done – you may have to get a designer to do this, acts as an input to your development team.
7. Communicate clearly your vision your product/website with the development team. It helps them to identify a suitable technology framework. Most of the times the decision would be whether to develop the site ground up using a framwork or just go for a CMS.
Doing these minimum things will help you save a lot of money and time . Also this would give you that extra space for the change of mind.
For details Visit- http://network.headstart.in/projects/startup-saturday-hyderabad/project-home
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