`

Blog

Reminder: Hyderabad Open Coffee Club Startup Meet, Saturday, Apr 4th @ 3pm, OFEN, Rd no 10, Banjara Hills

April 2nd, 2009 2 Comments

What: Hyderabad Open Coffee Club (OCC)
When: Saturday, 4th of April 2009
Time: 3pm-4:30pm
Where: Ofen (upstairs), Road no 10, Banjara Hills
http://upcoming.yahoo.com/event/1502191/

Reminder: Hyderabad Open Coffee Club Startup Meet, Saturday, Mar 21st @ 3pm, OFEN, Rd no 10, Banjara Hills

March 20th, 2009 0 Comments

What: Hyderabad Open Coffee Club (OCC)
When: Saturday, 21th of March 2009
Time: 3pm-4:30pm

Where: Ofen (upstairs), Road no 10, Banjara Hills
http://upcoming.yahoo.com/event/1502191/

Nice place … good coffee … cool people…

We have changed!

February 17th, 2009 1 Comments

If you haven’t noticed already, we have changed our logo and have come up with a new clean website. The old website had too much text and we felt it did not clearly explain who we are and what we do. The logo was also was a more serious one and which didn’t quite reflect our outlook. The new logo is much more vibrant and fun! Take a look at the new site.

Hope you like our new look. We welcome your feedback and suggestions on this.

OLD

NEW

Google’s new Initiative – The Google bus

February 4th, 2009 0 Comments

An interesting and innovative way to create internet awareness to the offiline population in India by Google – or…do they have an hidden agenda…But then its cool and only Google can only come up with something like this.

Check out Amit Agarwal’s post on this :-

http://www.labnol.org/internet/google-internet-bus-in-india/7015/

Will your productivity depend upon your Sorroundings ?

January 22nd, 2009 0 Comments

So we finally rented a new office place, apart from making us feel good about working from a place of truly international standards we also believe that the place will impact our prductivity leves. Roger Dooley explains the science behing this.

Open Coffee startup meet tomorrow Saturday, Jan 17th @ 3pm, OFEN, Rd no 10, Banjara Hills

January 16th, 2009 0 Comments

*Wishing all of you a Happy Shankranti!!*

Several of the attendees of the previous Open Coffee Club wanted to meet more often at Ofen :)

We figured we’ll try meeting on the 1st and 3rd Saturday of every
month instead of once a month.

What: Hyderabad Open Coffee
When: Saturday, 17th of January 2009
Time: 3pm-4:30pm
Where: OFEN, Road no 10, Banjara Hills

Please forward onto others in the startup ecosystem.

New Marketing Mantra

January 12th, 2009 0 Comments

Brands employ all possible strategies to suck in the consumers, attract them and retain them. Social media is under explored advertisement medium, at least in India. Come future you will see more brands online, engaging and updating their customers. This ranks 10 on Paul Dunay’s marketing predications list for 2009.

Junta42 came with this list of single best marketing predications by their top 42 bloggers.

So as we see we are betting on future (our future product). :)

Blog relaunched with new design!

January 12th, 2009 0 Comments

After much contemplation, we have finally moved our blog from blogger to Wordpress hosted on our own servers. The old blogger template was not really happening and we wanted a better looking blog with more white space, nice widgets and more flexibility in managing the posts.

Wordpress we felt was the best one out there with elegant and easily customizable themes. Much to our surprise It took us just a little over a day to migrate and customize the theme to our liking.

We have used the Modio theme developed by Upstart blogger.

Do update your RSS readers to get latest updates from our blog.

Hope you like the change!

Will Social Media marketing really work in India ??

January 9th, 2009 1 Comments

2.0 has been around for sometime and it has changed the way business operate around the globe.
India has the difference that this could make(People are at least comfortable booking their tickets online now ), but will our people really absorb this medium and will this accepted like other channels(like TV) is a question that everybody is trying to answer. This is an interesting anlalysis by WindChimes on social media trends in India.

Even though the people who participated are below 35 and the study has been done only in the metros, we can safely extend the trend to other big and small cities.The study emphasizes the requirement of continuous engagement of the users to keep them interested.

So how many companies are actually doing this, how many of them know what tools to use. Its is important for us to educate them about the new media, develop proper ROI tools for them to understand and estimate.

Our yet to be launched product KeepATab is one of those tools which will help business to keep their potential customers engaged and discover the potential of this new medium.

Open Coffee startup meet Saturday, Jan 3rd @ 3pm, OFEN, Rd no 10, Banjara Hills

January 2nd, 2009 0 Comments

What: Hyderabad Open Coffee
When: Saturday, 3rd of January 2009
Time: 3pm-4:30pm
Where: OFEN, Road no 10, Banjara Hills

Please forward onto others in the startup ecosystem.