Comments on: Do you really need a web strategy? http://84ideas.com/do-you-really-need-a-web-strategy Web Strategy, Design, Social Media Thu, 22 Jul 2010 12:09:38 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Josh Klein http://84ideas.com/do-you-really-need-a-web-strategy/comment-page-1#comment-47 Josh Klein Wed, 15 Apr 2009 15:46:47 +0000 http://blog.84ideas.com/?p=211#comment-47 This is a great outline. There is only one step I'd add: clearly identifying your goals. That is, what constitutes a big win? Is this website just a branding exercise, or is it for lead gen, or increasing sales? What do you want people to DO after they reach your website? That's been my experience with clients; you ask the big question of "what is this website really for?" and it takes awhile to refine it to a real answer. Clarity of purpose goes a long way in web strategy! This is a great outline. There is only one step I’d add: clearly identifying your goals. That is, what constitutes a big win? Is this website just a branding exercise, or is it for lead gen, or increasing sales? What do you want people to DO after they reach your website?

That’s been my experience with clients; you ask the big question of “what is this website really for?” and it takes awhile to refine it to a real answer.

Clarity of purpose goes a long way in web strategy!

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