June 11th, 2009 Add Your Comments

Definition: Web strategy is translation of the organizations objectives into a web implementable set of activities.

For a business/product to be successful online it has to successfully talk to all the aspects of the web ecosystem. It has to answer ‘who’, ‘what’,'when ’s ‘ of the market.

The business has to align itself to a set of guiding principles that would make it successful online.These web guiding principles will describe how the business will use the web effectively to establish conversations with the target customers.They are not a set of rules which can be applied to any business domain,but is a framework which will align the organizations objectives with the web principles




kalyan
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