Subscribe via RSS 
Subscribe via Email 
After Promoted Tweets and altering its Trending Topics’ algorithm, Twitter has now come up with Promoted Trends!
What is it exactly?
So, when you see the Trending Topics box on the sidebar, against one of the topics, there will be a small yellow highlight which says ‘Promoted.’ In the test phase, Disney/ Pixar was the first to buy a ‘trend.’ You can see Toy Story 3 flashing below all other Trending Topics.
According to Twitter, this topic is already available in tweets, but has not yet made it to the Trending Topics Section. Just like any other Trending Topic, once you click on it, you will reach the search results page to see what people are talking about the respective matter.
What we think?
First of all, I don’t know how exactly a Promoted Trend is going to ‘resonate’ with user tweets. With promoted tweets, the tweet required higher resonance with the users in order for it to stay on top. We don’t exactly know if the same applies to a Promoted Trend. My guess is that it will have to follow the resonance metric since at the end of the day, the users and the tweets make Twitter what it is. If a user does not resonate with a trend, the whole point behind ‘Trending Topics’ is lost.
Twitter specifies that once conversations around the topic increases, it will slowly move up the ‘Trending Topic’ ladder. (Currently it is visible as the last topic on the sidebar).
Currently, in the testing phase this has been introduced globally. But, as time progresses, we believe that Twitter will make Promoted Trends geography specific. So, once it is made area specific, small businesses will get a lot of leverage and visibility by buying a trend.
Also a Promoted Trend is not remotely intrusive, so it should not really matter much to the users. But the yellow highlight is very attractive and the moment I saw it, I HAD to click on it!
This feature displays a lot of potential, since all tweets about your brand can not only be combined, but is available on a single click at the home page! It cannot get any better than this.
If Twitter manages to tweak the ‘Trending Topics’ sufficiently enough to avoid spam, Promoted Trends could go a long way in helping marketers and small businesses.
We are also reading