March 15th, 2010 Add Your Comments

So lets be real people. Social Media is not something which can just magically double your sales and bring more traffic to your website. Here is what social media CAN’T achieve :

  • Multiply your web traffic in 3 months.
  • Make your brand/product a household name in a matter of time
  • Be a complete marketing solution that solves all your needs and eliminate the need for all other channels.

While social media is great, it requires a lot of analysis, planning, continuous work, commitment and support from other marketing channels to be successful. Social media is not about tools, its about a approach.

Life long relation with your customers is what social media can help you achieve. That brings us to the point on what can be measured. Measurement is important. This is an amazing presentation by Olivier about Social Media ROI.

Olivier Blanchard Basics Of Social Media Roi

kalyan
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