The new Share feature on Facebook looks pretty interesting.
Earlier it was difficult for page owners/admins to track the count of how many fans shared the page post and what comments they added when the post was shared on their personal profile.
When you click on view shares (which is highlighted in blue color), you will be able to see who shared your post along with their respective comments. read more
Quite a simple thing, many might say about creating a Facebook page. In fact, it is.
- Create a page
- Fill in the bio with all necessary information, including URLs
- Add an appropriate display picture
- Create a relevant landing page
- Write an engaging welcome post
- Link your blog and Twitter account to Facebook
- Add Facebook plug-ins and widgets on other sites
All done. What next, you ask? How do I get people to like my page? How do I reach people and let them know a page exists?
This can be done in the following ways:
- Run an offline marketing campaign and provide necessary links for people to sign up.
- Run Facebook ads targeting the right audience. The better copy the Facebook ads have, better conversion rate they will result in.
- Tap into other platforms like blog and Twitter and ask people to join.
- Invite all people you know to ‘like’ the page. This is highly unrecommended as repeated behaviour will create an impression of a spammer. The only time this should be done is for highly personal brands.
- Promote the Facebook page on another page or website which has good traffic.
- Create a viral concept on Twitter or Youtube and promote your fan page.
The ways mentioned above are progressively tough to create and use for promotion of page.
Once your page reaches a desired number of fans, you can publish engaging content and interesting campaigns so your existing fans will spread the word and get more people to ‘like’ your page.
Do you have more ideas on how to kickstart a Facebook page?
How many fans should a facebook page have? Are a 1000 enough? How about 10,000? Would you like 10,000?
Businesses and brands are in an unprecedented chase for fans. Facebook marketing is being equated to acquisition of fans. But does having more fans mean you are marketing yourself better? Does having more fans improve the bottom line of your business?
Any marketing strategy should be built upon a fundamental understanding of the needs and goals of a business and solve any business related problems if possible. Social media marketing, like any other form of marketing should be aligned with the overall strategies of the organization and aim at achieving specific goals in this respect.
When it comes to facebook, the more number of fans might be better but is it relevant for a brand? It is not so always. Here are a couple of examples of face to contrast the necessity of fans and importance of the alignment of marketing strategy with business. read more
Day before yesterday Facebook launched Places. It will soon be available to all users in US and eventually for everyone worldwide.
Basically what you will be able to do is share your actual location data with friends by checking in at a location. You can also tag the friends who are there along with you, just like you would tag them in pictures. You can get alerts about (or even from) friends who are nearby like you do in Latitude. Like in every other service you will be able to check in from a mobile device. They are currently rolling out support to facebook on iphone and touch.facebook.com . The best thing about this feature’s rollout by facebook is its privacy settings. They have been properly done. You can read about them and the features here.
This is quite a significant development in social media. Read more..
Couple of days ago, Facebook came out with a rather expected but huge announcement. The announcement with the revelation of these statistics is massive in a way. Facebook has been among the most visited sites in the world in the world for a while now but these huge numbers and its weight as a global platform make it one of the most powerful sites in the world. It has now obliterated all competition on the social network sphere and is head to head with Google for web dominance. It is aggressively marketing itself in emerging markets by tying up with mobile operators and often introducing a zero plan where mobile facebook access isn’t charged. ….Read More read more