Quite a simple thing, many might say about creating a Facebook page. In fact, it is.
- Create a page
- Fill in the bio with all necessary information, including URLs
- Add an appropriate display picture
- Create a relevant landing page
- Write an engaging welcome post
- Link your blog and Twitter account to Facebook
- Add Facebook plug-ins and widgets on other sites
All done. What next, you ask? How do I get people to like my page? How do I reach people and let them know a page exists?
This can be done in the following ways:
- Run an offline marketing campaign and provide necessary links for people to sign up.
- Run Facebook ads targeting the right audience. The better copy the Facebook ads have, better conversion rate they will result in.
- Tap into other platforms like blog and Twitter and ask people to join.
- Invite all people you know to ‘like’ the page. This is highly unrecommended as repeated behaviour will create an impression of a spammer. The only time this should be done is for highly personal brands.
- Promote the Facebook page on another page or website which has good traffic.
- Create a viral concept on Twitter or Youtube and promote your fan page.
The ways mentioned above are progressively tough to create and use for promotion of page.
Once your page reaches a desired number of fans, you can publish engaging content and interesting campaigns so your existing fans will spread the word and get more people to ‘like’ your page.
Do you have more ideas on how to kickstart a Facebook page?
How many fans should a facebook page have? Are a 1000 enough? How about 10,000? Would you like 10,000?
Businesses and brands are in an unprecedented chase for fans. Facebook marketing is being equated to acquisition of fans. But does having more fans mean you are marketing yourself better? Does having more fans improve the bottom line of your business?
Any marketing strategy should be built upon a fundamental understanding of the needs and goals of a business and solve any business related problems if possible. Social media marketing, like any other form of marketing should be aligned with the overall strategies of the organization and aim at achieving specific goals in this respect.
When it comes to facebook, the more number of fans might be better but is it relevant for a brand? It is not so always. Here are a couple of examples of face to contrast the necessity of fans and importance of the alignment of marketing strategy with business. read more
Walk up to Frankies, pay him Rs. 30/-, he will get you a non veg roll. If you like the food, you will go back. You are certain to tell your friends about the place. Next time they are around they are sure to try it out.
Your restaurant business works very similar to this. People pay for food and of course for the experience. They share their experiences with their friends, the conversation that they had with your restaurant. Experience becomes a conversation.
Social media is about interactions. It’s a one to one conversation that has the ability to generate many to many conversations amongst a group of friends and online buddies, a trusted community. read more