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Browsing articles tagged with " online marketing"
karthikeyan 05 Oct, 2010 Are you the one?
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We are scouting for a social media addict to fit the role of a Social Media Executive

If you are it, you will possess:

  • At least a year’s experience in online marketing and/or communications/PR role, specifically, using social media
  • Familiarity with and an active user of the major social media sites like Twitter, Facebook and LinkedIn, as well as photo sharing, video sharing and bookmarking sites.
  • Ability to research, locate influencers and contact information using a variety of online research techniques. Our outreach campaigns go beyond just blogs, so knowledge of and the ability to find influencers in a variety of online communities – like web forums, user and professional groups, email lists, and other social networks – is absolutely essential.
  • Expertise to craft online engagement strategies & tactics for a wide range of brands including, viral contests, sweepstakes and consumer campaigns to increase brand awareness and extend core messaging.
  • Knack to answer questions and engage in conversations where necessary / as directed
  • Ability to identify threats and opportunities in user generated content
  • Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

Adrenaline Rush?? Mail in your resumes and twitter handles to  work@84ideas.com

kalyan 28 Apr, 2010 Framework for Restaurant to use Social Media
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Walk up to Frankies, pay him Rs. 30/-, he will get you a non veg roll. If you like the food, you will go back. You are certain to tell your friends about the place. Next time they are around they are sure to try it out.

Your restaurant business works very similar to this. People pay for food and of course for the experience. They share their experiences with their friends, the conversation that they had with your restaurant. Experience becomes a conversation.

Social media is about interactions. It’s a one to one conversation that has the ability to generate many to many conversations amongst a group of friends and online buddies, a trusted community. read more