Quite a simple thing, many might say about creating a Facebook page. In fact, it is.
- Create a page
- Fill in the bio with all necessary information, including URLs
- Add an appropriate display picture
- Create a relevant landing page
- Write an engaging welcome post
- Link your blog and Twitter account to Facebook
- Add Facebook plug-ins and widgets on other sites
All done. What next, you ask? How do I get people to like my page? How do I reach people and let them know a page exists?
This can be done in the following ways:
- Run an offline marketing campaign and provide necessary links for people to sign up.
- Run Facebook ads targeting the right audience. The better copy the Facebook ads have, better conversion rate they will result in.
- Tap into other platforms like blog and Twitter and ask people to join.
- Invite all people you know to ‘like’ the page. This is highly unrecommended as repeated behaviour will create an impression of a spammer. The only time this should be done is for highly personal brands.
- Promote the Facebook page on another page or website which has good traffic.
- Create a viral concept on Twitter or Youtube and promote your fan page.
The ways mentioned above are progressively tough to create and use for promotion of page.
Once your page reaches a desired number of fans, you can publish engaging content and interesting campaigns so your existing fans will spread the word and get more people to ‘like’ your page.
Do you have more ideas on how to kickstart a Facebook page?
According to Twitter’s latest updates ‘Tweets are going to be the newest quotes!’
What is it actually?
Until now if you had to quote a particular tweet, you had to take a screen shot or go by the regular copy-paste routine. So, Twitter has launched something called the ‘embeddable tweets.’ So, according to this, you can embed tweets into your website or blog conveniently without going by the tedious screen shot routine.
So, basically twitter will give you an HTML code and you just have to use it on your webpage and viola, you will have something like this on your site!
Twitter has come up with a new business model after 4 years of existence – the “promoted tweets” feature. According to this feature certain tweets will act like ads and will be displayed on search results with a different background. read more