1. Create a page
2.  Fill in the bio with all necessary information, including URLs
3.  Add an appropriate display picture
4.  Create a relevant landing page
5. Write an engaging welcome post
6. Link your blog and Twitter account to Facebook
7. Add Facebook plug-ins and widgets on other sites

All done. What next, you ask? How do I get people to like my page? How do I reach people and let them know a page exists?
This can be done in the following ways:

• Run an offline marketing campaign and provide necessary links for people to sign up.
• Run Facebook ads targeting the right audience. The better copy the Facebook ads have, better conversion rate they will result in.
• Tap into other platforms like blog and Twitter and ask people to join.
• Invite all people you know to ‘like’ the page. This is highly unrecommended as repeated behaviour will create an impression of a spammer. The only time this should be done is for highly personal brands.
• Promote the Facebook page on another page or website which has good traffic.
• Create a viral concept on Twitter or Youtube and promote your fan page.

What is it actually?

Until now if you had to quote a particular tweet, you had to take a screen shot or go by the regular copy-paste routine. So, Twitter has launched something called the ‘embeddable tweets.’ So, according to this, you can embed tweets into your website or blog conveniently without going by the tedious screen shot routine.

So, basically twitter will give you an HTML code and you just have to use it on your webpage and viola, you will have something like this on your site!

What do we think?

For starters, I think everyone is bored of the CCP and the print screen bit; it is high time something like this came up!

Apart from ease of use, I think it can act as a very good way of presenting an article. So, instead of a paragraph full of random quotations, we can have a group of tweets which is visually more appealing and the chance of a misquote goes down drastically.

Apart from this very obvious observation and advantage, this is another step towards social networks-dominated web space. Further to our previous post, we are not just restricted to a particular social media tool, but moving towards more personalization. Considering Read Write Web’s post about HP’s acquisition of Palm, most news articles hereafter could carry comments and opinions readily available on Twitter (unlike earlier where one had to get appointments and spend a while collecting quotations).

So, imagine a Nestle-isque debacle where all hate-tweets about a particular brand get listed together on different articles! Quite a disaster that could be! Because now not only do tweeple get to know of the problems with the brand, but the rest of the world has readily available information, since tweets are not just going to be listed on Twitter.

Further Thoughts

I think it is time we all deal with the fact that social media and social networking is here to stay. It will not just stay, but it will permeate into regular internet. We are looking at an interactive and social internet and it has already come.

Yes, people.. Buck up! Listen to what your customers are saying because they are no longer going to shut up, they know that their voice can be heard!

We are also reading

Facebook adds a location feature
Napster goes Social

How does it work?
Marketers can bid and buy a certain keyword based on the CPM model. Regular twitter users will continue to tweet and re-tweet and only popular tweets get a high ‘resonance.’ Tweets with low resonance will disappear from the search result. Basically users decide which tweets ‘resonate’ with them.

What we think?

For starters, Twitter required a   revenue model and something like  this had to happen sometime or the other. Initially amongst twitter lovers, there will be some kind of a dissonance since twitter was untouched by advertisements and the first reaction that comes to the human mind is that it will be obtrusive. Keeping all this in mind, the ads are initially rolled out only to the search results with only one ad per page.

The best feature of the ads is the “resonance” metric. This was the most influential people on Twitter will continue being influential and will hold greater power. Of course marketers could approach celebs and other influencing tweeple to resonate tweets, but the command to let Twitter stay as is with minimal influence from marketers is very much in the users’ hands.

So marketers can really differentiate between ads and regular tweets and spamming can go down massively if this feature is used sufficiently well. Also considering that only one ad is displayed per page, advertisers need to spend a fair bit of effort before deciding which keywords to buy – which indicates which conversations to follow and analyze the long term impact of the conversations.

Also interesting!
There is another interesting development in the field of Twitter Search – the third party service called TweetUp, launched by Bill Gross. TweetUp will organize tweets according to popularity based on re-tweets and the clicks on the links.

Gross says that Twitter’s own ads plan will not really make any difference to his service, but it will be very fascinating to note which one the users will adopt – both or neither!

Further Reads
Altimeter’s analysis

We are also reading

Bit.ly, our favorite url shortener redesigns!
Facebook unveils its new Safety Center